We read your store
Only what's public: your products, photos, prices, delivery terms and offers. Every fact we use keeps a link to the page we found it on.
Video ads for small online stores
Filming too many similar ads?
Filming too many similar ads?
We'll make the next ones for you.
Esseri reads your online store and turns your own products, prices and offers into fresh, ready-to-run ads for Instagram and Facebook. You don't film anything. A person checks every ad before you see it, and nothing goes live without your OK.
Free, no card, no call. We're onboarding our first stores by hand, so it takes a few working days. We use your email only to send your samples and reply. Privacy
In a store owner's words
Ads need a constant supply of fresh content. Filming it never ends.
"Filming too many similar ads."
Their biggest time sink.
"Don't post organic content consistently."
Where they feel they lose money.
"Video editing for paid ads."
The first task they'd hand to someone else.
From our first interview with an online store owner who runs Meta ads, October 2026.
The promise
New ads every month, made from what's already on your website, checked by a person, ready for you to run.
How it works
From your website to ready-to-run ads.
We make the ads
Short vertical videos and images with captions and a voice-over in your language, built around your real products and sized for Reels, Stories and the feed.
You approve and run them
A person on our team checks every ad first. You pick what to use and run it from your own ad account. We never need your logins.
Why stores use Esseri
Less work for you. Nothing made up.
No filming, no editing
We start from the products and photos already on your website. Send extra photos or clips if you like, but you don't have to.
In your customers' language
Captions and voice-overs in Latvian or English to start, with the same brand voice in every ad.
Checked facts only
Prices, offers and delivery terms are checked against your website. No fake reviews or testimonials, and no promises about health or results. Any AI presenter is clearly labelled as fictional.
The free sample set
Three ads for your store, made before you pay anything.
See what Esseri makes from your own website, then decide. Samples are shared with you privately and never published.
- VideosVertical 9:16 ads, about 15 seconds, for Reels and Stories
- CopyCaptions, a voice-over script and post text in your language
- ProductsBuilt around your real products, prices and offers
- SourcesA list of every fact used and where it came from on your site
You run the ads yourself, in your own Meta account. Your ad budget goes straight to Meta, never through us.
Pilot pricing
Pick the volume that fits your ad budget.
We're setting final prices together with our first stores. Choosing a plan doesn't charge you anything: we start with a free sample set and talk price only if you want more.
Scale
For stores spending €5,000+ a month on ads
€990 / month
- 20 new ads every month
- Fresh ads every week
- Unlimited languages
- Monthly written report
Grow
For stores spending €1,000–5,000 a month on ads
€490 / month
- 10 new ads every month
- Fresh ads every two weeks
- Up to 2 languages
- Monthly written report
Start
For stores spending under €1,000 a month on ads
€190 / month
- 5 new ads every month
- Fresh ads every month
- 1 language
- Cancel any month
Pilot prices, subject to change. Your ad spend is paid directly to Meta and isn't included.
Questions
Good to know.
Do I need to film or send anything?
No. We start from your public website. If you have photos or clips you'd like us to use, you can send them, but it's optional.
Is this made with AI?
Yes. AI drafts the ads, and a person on our team checks every one before you see it. If an ad uses an AI presenter, it's clearly labelled as fictional and never pretends to be a real customer.
Who publishes the ads?
You do, from your own Meta account. We don't need your logins or access to your ad account, and nothing is published without your OK.
What do you use from my website?
Public product photos, prices, descriptions, delivery terms and offers, only to make your ads. We delete everything on request.
Which languages?
Latvian and English to start. Ask us if you need another one.
Who is behind Esseri?
A seven-person team from the Stockholm School of Economics in Riga. We're new and we're onboarding our first stores by hand, so you'll be talking to real people.
See what your store's ads could look like.
Three free sample ads, made from your own website. No filming, no card, no call.
We use your email only to send your samples and reply. Privacy